Bubble Berry Branding
Created while working at BatesMeron Sweet Design
With the Hula Berry strawberry making great strides in stores, our client wanted to brand a sister breed in a way that compliments their existing Hula Berry identity. Using the current playful color schemes and fonts, I wanted to find a way to visually marry the idea of a strawberry and bubble gum flavoring to easily communicate what this product is all about to its audience. The chosen mark features an oblong berry in the center, with wrapper-like leaves flanking each side, eluding to the shape of a candy or bubble gum wrapper. Also shown below are other iterations of ideas.
Alternate ideas shown below:
